The Armor All story started in a Southern California laboratory in 1962, when 21-year-old polymer chemist, Joe Palcher, invented a "miracle" formula to protect the inside surfaces of his car from the harmful effects of nature's elements.

Joe came up with the winning recipe now known as Armor All Protectant, and ever since his elixir of life for car interiors found its way into local accessory shops, Armor All's boffins have used Protectant as the springboard to a whole range of pioneering new car appearance products, such as Wipes and Gels...helping to maintain the condition and appearance of cars, for those who care about them.

These days, Armor All continue to lead the way, winning countless awards for its products, and constantly developing new products to tackle any challenge.